Ways to Reduce Your Bounced Emails Rate
Getting a low score on your reputation for sending out emails is terrible idea since you can have issues with the companies. There are two kinds of bounced emails namely hard and soft bounce. If you do not take measures to secure your list of addresses you will end up having a lousy brand in the market.
There are occurrences where your messages do not deliver to the individual target because the recipient is nonexistence. The other aspect of bounced emails are soft bounce where the emails do not get to the individuals due to factors like using words likely to be in a spam text in your content and breaking some of the rules. The following are the guidelines you can use to make sure you are sending emails safely.
Clean Your Subscribers List
If you are to enhance your reputation, you have to make sure that you keep checking your email subscribers list. you can keep a record of those individuals who open and read your emails. To stay secure, you can check on the following factors, eliminate addresses that spam your emails or raise concerns over your emails and those who do not bother reading them for long. If you take the above precautions, you will always have an upper handing on your addresses.
Verify Emails When on the Subscribing Process
To avoid a hard bounce situation, you should remain objective enough to filter out any non-existing addresses. If you lack the mechanisms to crosscheck the addresses, you can request for services of licensed businesses and get assistance before you start emailing.
Maintain a High Standard Content
For you to stand a chance against soft bounces, you should ensure that you employ tactics that will ensure that the quality of your text is high and does not have words raising the alarm and have your email on a spam folder. Stay away from words that raise a red flag on spam messages. For you to have an improvement in the opening rate, you should consider measures to write articles that motivate the reader to open the emails.That is how you avoid the three months regulation.
Keep track on some the data available like the opening, unsubscribing and complaints rate to improve and streamline your processes accordingly. Take steps to ensure that your articles are of high standard.
Update the Initial Addresses
If you have not been contacting your customers for a long time, it is vital that you update your addresses. It will assist you to prevent hard bounce occurrences and make sure you are secure.