Before you jump to the bandwagon that postcard printing is the best marketing tool you can have, it’s vital that you know what personalized postcard printing is about. Actually, there are 4 aspects of printing postcards and these include the size, paper stock, design file formats as well as coatings. Every aspect plays an important role to ensure that you are only getting high quality.
In relation to the postcard sizes, it doesn’t actually mean that there is a one size fits all. The reason for this is that, different sizes require different printing equipment. As a matter of fact, just a slight change in the postcard’s size might affect its price. So to not be surprised by the prices of printing the postcard, it is a smart move that you get quotes first prior to printing it. You’ll get an idea to how much postcards would cost you with this.
Basically, there are two choices you can have for paper stock and these are matte or glossy finish. If you want your personalized postcard be printed in full color, then you have to go between CS2 and C1S stock.
In a CS2 Stock, it has a gloss finish on both sides while C1S stock has one size that is glossy while the other part has a matte finish. Between the said stocks, the C1S was used most often because the ink in postcard printing does not dry up on gloss part of paper stock so they lead in printing on matte side of stock.
When it comes to design file formats, it is vital that you inquire the printing company for the file format they’re accepting. Despite the fact that there are some printing companies that are accepting different file formats, still there are some that are using limited types of file format and software for their design creation. The procedure that these companies do is take the personalized postcard design file, convert it to the format they run and print it.
The finishing is also as vital as the first two steps discussed when it comes to postcard printing. There are two kinds of postcard coating or finishing and these are aqueous coating and UV coating. The latter provides that shiny feel and look to the postcard.
On the other hand, with Aqueous coating, it provides minimal shine or gloss and entails quick printing process for postcard. Aqueous coating isn’t hindering continuous printing process primarily because of the reason that it dries fast.